I’ve worked in the creative agency space since 2018, working with tens of organizations on achieving their marketing and growth goals. While this list is not exhaustive, it consists of a few things I’ve learned.
Just because it worked for your best friend’s company doesn’t mean it’s going to work for you. Each brand and organization is different. When you try to do the exact same thing someone else did for a different audience, it may not work. It’s really important to understand what they did but also to understand that your customers may have different needs.
Often you may do something and not get a public reaction. That does not mean you’re not being heard, it just means people don’t want to react publicly. We’ve had clients post things and people they never imagined reach out to them about the content.
If you don’t understand who you are, you’re not going to be able to communicate effectively. While this is important for the business to grow, it’s also extremely important when you’re communicating with someone. This doesn’t only mean the colors, and your logo and your website. It also means what language you want to use, what tone you want to set, what issues you care about and what to host. A brand presence can be like an individual's presence and if you don’t define certain things, you may end up confusing your target audience.
If you’re not experimenting with different things, you’re not going to be able to build a successful brand. Social Media has given us so many opportunities to try things at low cost. Do it. Try different pieces of content, try different marketing channels. Then understand what works and what doesn’t. Then do more of what works.
Social Media platforms will always change, but what shouldn’t change is your ability to learn. Social media is just a channel, what’s most important is what and how you’re positioning yourself on that channel. You can learn the skills behind a channel extremely fast, but you need to know your content and who you are first.